For those out there who share my unspoken wish and hope of a greater color selection when it comes to your iPhone design, count your lucky stars because Apple has announced earlier this month that the new iPhone 7 and 7 Plus will be offered in a special edition (PRODUCT)RED finish, it’s now available for purchase in stores and online as of March 24th, 2017. You can see a sample of the red shade’s appearance with the iPhone 7 & 7 Plus build in the image to the left.
Besides providing iPhone users with a fun new color to use, all Apple (PRODUCT)RED merchandise sold will contribute to the non-profit, charity organization (RED)’s goal of ending AIDS in Africa. Apple has a history of supporting the (RED) organization in the past with a (PRODUCT)RED line that includes iPad Nano’s to Beats products and various accessories for iPhone, iPad and Apple Watch. (RED) CEO Deborah Dugan has confirmed that Apple is the most significant contributor to the fund, totaling over $130 million as of 2017. The funds will help provide meaningful Antiretroviral medication (abbreviated as ARV) to patients in Africa. A combination of ARV drugs can suppress and even cease the HIV disease in those infected. The official (RED) Facebook page states,”90 million cases have been impacted” thorough their program.
Apple claims, “100% of the profits raised by (RED) goes to the global fund that supports HIV/AIDS grants that provide testing, counseling, treatment and prevention programs.” Which initially sounds reassuring that funds from the (PRODUCT)RED iPhone 7 release will go directly to the cause — however the multi-national tech company failed to specify a contribution amount. It raises some concerns that Apple may not be as charitable as they’re acting out to be. With their steep projected earnings from the (PRODUCT)RED line they could easily outweigh their contributions to the cause they’re using to market a new product. Especially if their unnamed contribution numbers are minimal, to say the least.
There’s a reference of iPhone 6 and iPhone 7 colors above that you can compare. It’s undeniable that Apple has nearly doubled it’s color choices with it’s latest iPhone release. The (PRODUCT)RED color is the first bold choice they’ve offered thus far and I’m excited to try it out when I upgrade from my iPhone 6s Plus soon, just in time for the colorful Spring season. As for measuring how far my purchase will go towards saving lives — I’ll have to wait and see if Apple will ever tell.